Strategic Communication Videos

Humlukun Ka Jaan, theme song of the Save Haflong Lake campaign, was launched in 2015 in Haflong Hindi under Brigadier Sanjay P Vishwasrao’s ‘All Tribes, One India’ Tricolour Revolution Strategy for Peace. This Jal Tattva Seva united Dima Hasao’s 13 tribes and six non-tribal communities. The revived lake became a place of togetherness, marked by the Dima Hasao-19 Gamcha Stand.

The theme song of the Save Our Culture & Heritage campaign was launched in 2015 for the Dimasa tribe’s Maibang Stone House and Ranachandi Temple in Dima Hasao, Assam, under Brigadier Sanjay P Vishwasrao’s ‘All Tribes, One India’ Tricolour Revolution Strategy for Peace. The site is now a six-acre public park and a source of Dimasa pride. That pride in their own culture helped draw Dimasa insurgents towards peace.

Launched in 2015 under Brigadier Sanjay P Vishwasrao’s ‘All Tribes, One India’ Tricolour Revolution Strategy for Peace, this Save Our Culture & Heritage theme song celebrates the Biate tribe’s Lungzubels at Kobak, Dima Hasao, Assam. It brought the tribe’s long-buried heritage back into focus. Its impact reached beyond the Biates: the reclusive Zeme Nagas, some of whose members were active insurgents, asked him to take up their dilapidated Asalu Fort too.

In May 2015, Zeme Nagas of Asalu Village requested Brigadier Vishwasrao to bring Save Our Culture & Heritage Project to their 19th-century British Fort, a small roofless three-room structure. After five months of work, Asalu, for the first time, opened its hearts to ‘All Tribes, One India’. The date selected for the inauguration was Ahimsa Day, 2015. Seeing Tricolours, exchange of gamchas, all tribals dancing to our Dima Hasao-19 Unity song—all for the first time—the displaced Kuki tribals of Naga-majority Leiki village requested us for help in returning to their village, 20 years after their Naga-Kuki tribal violence driven migration. 40 days later, when NSCN (IM) terrorists threatened the Kukis, the Naga headman drove them away, declaring Leiki lay in Assam, not in Nagalim.

In 2016, Brigadier Vishwasrao launched the second Save Our Culture & Heritage project for the Dimasa Tribe—a Dimasa museum at Maibang, Dima Hasao, Assam. The over-arching them remained ‘All Tribes, One India’. It contributed to Dimasa insurgents fully embracing peace. This idea resulted in the Assam Govt, in 2025, constructing a full-fledged Dimasa Heritage Museum and Dishru Research Centre, restoring Maibang’s pride as the Dimasa Kingdom’s former capital.

Tribon Ki Yaari, Aao Dima Hasao 19 was the theme song of Haflong’s World Tourism Day Festival, first held in 2015 and 2016 under Brigadier Sanjay P Vishwasrao’s ‘All Tribes, One India Tricolour Revolution Strategy for Peace. It showcased the culture, crafts and cuisine of 13 tribes and six non-tribal communities. The North Cachar Hills Autonomous Council has held the festival every year since, keeping these bonds of peace alive.

Haflong Highlanders Ka 19 Rang was the theme song of the first ride of the Haflong Highlanders Royal Enfield Bullet Motorcycle Club, launched in 2015 under Brigadier Sanjay P Vishwasrao’s ‘All Tribes, One India’ Tricolour Revolution Strategy for Peace. The riders carried its message of inter-tribal harmony to Meghalaya and Mizoram. The club has since grown, ridden to Nepal and Bhutan, and serves communities during disasters and emergencies.

Blood Connects Us All, India’s first song for Blood Donors Day, was launched in Haflong, Dima Hasao, Assam, in 2016 under Brigadier Sanjay P Vishwasrao’s ‘All Tribes, One India Tricolour Revolution Strategy for Peace. It helped cement an inter-tribal peace that endures to this day, despite the ongoing conflict in neighbouring Manipur. That lasting peace is the legacy of well-planned strategic communication backing the larger strategy.

At one of his first outreach events in Haflong, Assam, Brigadier Sanjay P Vishwasrao judged 50 homemade entries at the Judima Wine Festival. He saw a path to peace: pride in Dimasa culture could draw insurgents into the mainstream. Promoting Judima helped secure its GI Tag and raised its price from ₹50 to ₹1,200 a bottle. Because of all these efforts, former Dimasa insurgents are now elected members of the North Cachar Hills Autonomous Council.

Haflong’s Blue Hills Society asked Brigadier Sanjay P Vishwasrao to help stop local tribes from hunting Amur Falcons during the birds’ unique 40-day halt at Umrangso, Dima Hasao, Assam. His answer was Assam’s first Amur Falcon Festival, turning the birds from prey into a source of pride and tourism. The hunting has since stopped, and the festival is on Assam’s tourism calendar, held annually from 15 October to 15 November.

At the Dimasa Youth Festival, the Dimasa tribe gifted Maj Gen Sanjay Vishwasrao the first tribal version of the Dhai Moorti, Assam Rifles’ iconic symbol. It was painted by Lokeshwar Bodo, whose art Assam Rifles had supported and who won several awards within a year. The gift proved that when soldiers live the motto “Friends of the Hill People”, the hill people become friends of Assam Rifles and of India.

On 26 January 2016, Jiribam, Manipur, held its first-ever Republic Day Parade. It followed a year of “All Tribes, One India” strategy, combining firm action against insurgents with strategic communication. As Chief Guest, Maj Gen Sanjay Vishwasrao had the District Magistrate unfurl the Tricolour. Communities asked to perform, proof the strategy worked. The parade sent a message of peace across Manipur and Assam and eased construction of the Jiribam–Imphal railway.