As head of NCC Delhi 2023 to 2025, Major General Sanjay P Vishwasrao designed and led the #NCC4Yamuna Strategy. Its campaign song, released in Delhi in October–November 2024, renews the cultural bond between Delhiites and Yamuna Maa. It focuses on that bond rather than physical cleaning, because She declined as Her people drifted from Her over a thousand years. The campaign helped make Her a national priority.