The visit of Lt Gen & Mrs DP Pandey to Lal Chowk at 9:30 pm on 15 August 2021 was used to create a sticky message.
This photo, shot by me, was framed and gifted to Lt Gen DP Pandey, Chinar Corps Commander.
This photo made the new look Tricolour Lal Chowk one of the most popular selfie location of Bharat/ India.
Engineering Social Change
Five steps, one idea: people carry the change.
1
Educate Team on New Idea
Dhai Moorti Force Ethos
Key tactic: Every member of society has to be attracted to join the change movement
Me as DIG 22 Sector Assam Rifles in Assam-Manipur explaining my Vision of ‘All Tribes, One India’ and the relevance of people-friendly ethos.
The ethos was explained through the anecdote of Dhai Moorti- the demi-official logo of Assam Rifles with its message of ‘Assam Rifles are friends of Hill People’.
2
Train Team on Plan
Lies of Pakistan
Key tactic: The Commander/ CEO has to educate the team on the plan’s execution.
I used personal meetings & social media to educate people in Assam-Manipur, Kashmir & NCC Delhi.
My YouTube channel in Assam was @dhaimoortidimahasao9163
My X accounts in Kashmir were @s_deceit and @LageRahoKashmir.
My Instagram account for NCC and Yamuna was @sanjay.p.Vishwas
3
Make New Ideas Go Viral
Making of Most Popular Selfie Point
Key tactic: All messages have to be made sticky so that the idea goes viral.
The visit of Lt Gen & Mrs DP Pandey to Lal Chowk at 9:30 pm on 15 August 2021 was used to create a sticky message.
This photo, shot by me, was framed and gifted to Lt Gen DP Pandey, Chinar Corps Commander.
This photo made the new look Tricolour Lal Chowk one of the most popular selfie location of Bharat/ India.
4
Widen Popular Support
NCC Delhi for Yamuna
Key tactic: Every member of society has to be attracted to join the change movement
We first trained 36,000 cadets across 550 schools/ colleges as Yamuna Rakshaks. Thereafter, their schools/ colleges spread the message across Delhi. It was included in the BJP’s Delhi Assembly election2025 manifesto. Now, Prime Minister Modi, Home Minister Amit Shah and Chief Minister Rekha Gupta are leading this jan bhagidari movement.
5
People Change Status Quo
Tricolour at Lal Chowk, Srinagar
Key tactic: Whole of society embraces the change (new idea or product)
After the tipping point of ‘Kashmir for Tricolour’ was breached in 2022, we won ‘bloodless peace’ and Tricolours became the new normal in Kashmir.
Warning: Halting the process midway will lead to a roll back to business as usual.